5 Design Trends for Your Brand to use in 2025

So, 2025. A new year, the world keeps spinning around the sun, and this time, you’re determined to stick to your New Year’s resolution: “I will finally update my business’s naff branding!”. But where does one even begin? Don’t worry, young padawan – we’ve spotted some graphic design trends that (unlike Mo Salah at Liverpool) we’re pretty confident will still be around this time next year. And as you know, 60% of the time, we’re right every time.

Whether or not you choose to embrace these trends is totally up to you but think of this blog as your guide to fresh inspiration and a look at how these innovative trends can help level up your brand.

On that note, let’s dive in.

Utilitarian Design

Clean, simple, and straight to the point – utilitarian design is so no-nonsense it could bring a tear to Gordon Ramsey’s eye.

In a digital world where the user is overwhelmed with cluttered branding that overstimulates at every turn, utilitarian design takes a refreshing step back – with its ‘less is more’ approach, inspired by art movements like Brutalism and Scandinavian design. The focus is on delivering a clear message through minimalism, all while staying visually pleasing.

This trend is perfect for brands looking to communicate their brand without distractions, shining in mediums such as print media and web design, where simplicity is paramount.

Bento Grid Design

Okay, so this next one isn’t just organised and satisfying – it also makes me very hungry… 

Inspired by Japanese bento boxes, the Bento Grid design trend took 2024 by storm, and we’re confident it’s here to stay (yes, there are even websites dedicated to this trend). Each grid occupies a carefully curated space, allowing for typography, images, and graphics to shine in a way that’s both well-structured and creative *sushi not included*.

The Bento Grid’s secret weapon is in its versatility, with its modular layout making it perfect for web design, and in social media where it can be best utilised in carousels – being able to move around the different blocks to suit your design. It offers the perfect blend of fashion and function, ideal for when you want to showcase multiple elements of your brand without overwhelming your audience.

Aurora Gradients

Okay, I know exactly what you’re thinking – gradients in branding aren’t anything new. But hear me out. You’ve probably noticed those soft, dreamy colour blends everywhere lately, right? That’s the Aurora Gradients trend. Inspired by the cosmic beauty of the Northern Lights, these gradients flow effortlessly between colours, creating a mesmerising, ethereal effect. Apple’s been all over this one, using it in everything from their UI design to their product launches – and of course, in classic Apple fashion it looks a-ma-zing. See their launch of the Airpods 4.

Alright, I get it, your brand isn’t Apple – you may even be an Android person *shudders* – but there is no reason why any product you sell couldn’t market itself in a similar way, even if you’re selling paper – “good artists copy, great artists steal. – Pablo Picasso” – Michael Scott.

And let’s be real, gradients are timeless. However, the Aurora style look takes them up to the big leagues. Mimicking the flow of natural light, these gradients can be bold and eye-catching or subtle and supportive. Either way, they add a touch of class, with a pinch of wonder – very fancy.

Motion Design

As the wise King Julien once said, “I like to move it, move it”. After years of research, no one knew what he meant, but legend has it that he was an avid user of Adobe After Effects, sported a fisherman’s beanie, and drank oat-milk flat whites – ah, the classic motion designer.

Motion design, while not so much a trend (it’s a design category in its own right), continues to be a game changer for brands in 2025, bringing life and energy to marketing campaigns through dynamic visual storytelling. From subtle animations and seamless advert transitions, to captivating social media reels, motion design has become an essential for any brand looking to engage their target audience.

In a fast-paced digital world, where content is endless, motion design helps businesses rise to the top. It grabs your attention, conveys information quickly, and leaves a lasting impression – all in a matter of moments. Check out these motion graphics by Carhartt WIP and Adidas for inspiration.

So why stay static? If you can move it – then move it!

Ai in Design

Oh boy, now this is a polarising topic – one that probably deserves a blog of its own. No matter which side of the fence you sit on (Ai good or Ai bad), we all have to admit one thing: AI in design is not leaving us anytime soon. Personally, I think that it’s all about how it’s used – but that’s a conversation for another day.

AI in design is reshaping the creative process, generating unique layouts, creating personalised content on an unimaginable scale – and it’s only getting more impressive. With many different softwares to choose from (like MidJourney or DALL-E), the possibilities for its potential are endless. If used thoughtfully and tastefully, AI can help your brand push boundaries and explore new creative possibilities that a human may not be able to.

In Conclusion

There you have it – five design trends that can help you on your business’s branding journey in 2025. These trends aren’t just fads – they’re tools to help your brand connect with the ever changing digital climate. So, why not give them all a try? What’s the worst that could happen… 

If you’re still looking for help with your marketing needs, Repeat Digital is here to help. We cover everything from PPC and SEO, to PR.  If your business is looking for a kick-start this year, we’ve got you covered – claim your free marketing audit from us today!