Even for the most seasoned marketing professionals, PPC can feel like a whole new, confusing world to get your head around. However, as I’m sure you know if you’re here, PPC is an essential part of any successful marketing strategy. It’s a great way of getting...
Last week in our ‘jargon explained’ series, we spoke about lead magnets. We explained that lead magnets provide content to users in exchange for a piece of information that will help turn them into a lead. For example, an email address can be used to target consumers...
If you’ve been on Twitter over the last two weeks you will have noticed that your timeline has been flooded with hundreds of red flags emojis. The trend started with users tweeting the traits they consider as ‘red flags’ when dating. Essentially, what makes you go...
