by Emily Petherick | Apr 21, 2022 | Creative & Copywriting, Paid Search
Even for the most seasoned marketing professionals, PPC can feel like a whole new, confusing world to get your head around. However, as I’m sure you know if you’re here, PPC is an essential part of any successful marketing strategy. It’s a great way of getting... 
by Emily Petherick | Nov 9, 2021 | Creative & Copywriting
Last week in our ‘jargon explained’ series, we spoke about lead magnets. We explained that lead magnets provide content to users in exchange for a piece of information that will help turn them into a lead. For example, an email address can be used to target consumers...