When it comes to Google Ads, there are a whole host of optimisations you could be working on to get the most out of your account and campaigns. From negative keywords to bidding strategies to ad copy, the changes you could make are endless. But you’re a Marketer. You...
HOW MENOPAUSE IN THE WORKPLACE TRIPLED ENQUIRIES372%increase in enquiries211%increase in conversion rate54%increase in usersThe clientNottingham-based CPD company, Menopause in the Workplace focuses on helping organisations achieve menopause-friendly accreditation...
So you’re running a paid advertising campaign and want to do your first check on how your ads are performing. You open up your Google Ads manager and see a huge list of metrics. You’d be there all day if you were to track every metric. From click-through-rate, to bid...
Even for the most seasoned marketing professionals, PPC can feel like a whole new, confusing world to get your head around. However, as I’m sure you know if you’re here, PPC is an essential part of any successful marketing strategy. It’s a great way of getting...
We all know in this day and age that people do their research online. If you’re looking for a new mattress, chances are you’ll go online and search ‘best mattresses 2022.’ People looking for a dentist in their new area might search ‘private dentists near me.’ Whatever...
When starting out with your paid ads strategy, your first question is probably going to be ‘what platforms should I advertise on?’ You’re going to Google it and get a load of articles all telling you different things, get overwhelmed and mark the project as...
If you’ve been on Twitter over the last two weeks you will have noticed that your timeline has been flooded with hundreds of red flags emojis. The trend started with users tweeting the traits they consider as ‘red flags’ when dating. Essentially, what makes you go...
Phone calls may just be the most important way new leads get in contact with your business. If you’re running Google Ads for your business, it’s vital to know which of the calls you’ve received have come from your paid ads. By setting up an automated Call Details...
