As my first blog here on the Repeat Digital site, I want to dive into my experience and talk about what a successful e-commerce strategy is, the quest for achieving success, and embracing SEO strategies. For marketing managers aspiring to increase their online presence and drive online sales, the use of Search Engine Optimisation (SEO) stands out as a game-changer.
As someone who has worked on e-commerce websites using SEO strategies, I understand the troubles and frustrations of optimising pages to increase performance. In this blog, I will break down 4 SEO tips for e-commerce improvement.
E-commerce Roadmap for Marketing Managers
Before I get into specifics, let’s establish a roadmap for successful e-commerce improvements. In a digital landscape filled with possibilities and challenges, a strategic approach is vital.
Marketing managers must break down every relevant approach and build a strategy that is suited to their e-commerce website, with SEO being one of the most important approaches. Once a roadmap has been developed, the work begins on enhancing online presence and driving sales.
Let’s take a look at the 4 SEO tips that will help you develop a result-driven roadmap.
1. Product Page Optimisation
At the centre of any successful e-commerce strategy lies the art of optimising product pages. It involves a blend of search engine optimisation tactics and a user-experience-minded approach. Each product page should be perfectly designed, from product description to product images. Here are some to-dos that marketing managers should pay attention to:
Compelling Product Descriptions
The description should be SEO-optimised content that is relevant to your website and product while still describing the product in a way that is not only informative but also persuasive.
High-quality Images & Page Layout
Beyond optimising search engines and algorithms, a captivating product page will increase the likelihood of a successful conversion. This means having a page layout that is easy to navigate and has all relevant information listed and easy to find.
Clear Call-to-Action (CTA)
Guide your visitors through the purchasing process without making it too confusing or hard for them. You want to achieve a conversion, so don’t make it hard for visitors to purchase.
2. Google Shopping Integration
Integrating your products with Google Shopping represents a significant stride toward expanding your e-commerce website. This strategy ensures that your products are seen in Google’s search results, with your high-quality product images and relevant pricing details shown. Marketing managers should explore the possibilities of Google Shopping by:
Creating a Merchant Centre Account
Start by setting up a Google Merchant Centre account. This will allow you to upload your product data and connect it to your e-commerce website.
Optimising Product Feed
Ensure that your product data is up-to-date, including product titles, descriptions, prices, and images. Google will then use this data to display relevant results to users.
3. Mobile Optimisation
One of the most important steps of e-commerce website optimisation is ensuring that your website is mobile-user-friendly and optimised for mobile usability. You need to make sure your whole e-commerce site is mobile-optimised for the best results. Depending on your business, you will find that most users now use mobile as a form of purchasing and general browsing.
Here are some key steps to mobile optimisation:
Ensure that your website is built with a responsive design that adapts to various devices and screen sizes seamlessly. This will provide a consistent and user-friendly experience for all users, no matter the device they use.
Fast Loading Times
As previously mentioned, optimising images, and ensuring they are a small file size while maintaining high quality, will improve your website’s loading times. Alongside, reducing unnecessary scripts and employing browser caching to enhance the website’s overall loading speed on mobile devices.
Simplifying your navigation for your mobile will improve the user experience of your website. Making it easy to find products and the shopping cart button prominently displayed at all times in a secure and non-intrusive spot will show that more users are more likely to purchase because you’ve made it fast and convenient for them.
4. The Power of User-Generated Content
User-generated content has become a valuable asset for e-commerce websites. Encourage your customers to share their experiences through reviews, testimonials, and social media posts showcasing your products. This will build trust and generate fresh and authentic content that can positively influence your SEO strategy.
Here are a few steps on how to achieve user-generated content:
Collect Positive Reviews
Asking for reviews is not a crime. So don’t feel scared to ask your customers for one. Make sure that the reviews are shown on the product page as this will generate trust and credibility with new potential customers.
E-commerce Strategy = Social Media Engagement
SEO isn’t just optimising for search engines. Encourage your customers to post and share their thoughts on social media. This will create a word-of-mouth effect, and you might find your website getting more visits from social platforms.
You can also create a branded hashtag for customers to use on their posts. After you’ve seen a fair amount of posts, you can create a section on your website to display them. This will also create trust and credibility.
The marketing scope is always evolving and changing even for your e-commerce strategy. Staying competitive and ahead of the competition requires several approaches, with SEO playing a crucial role. Marketing managers like yourself should recognise the impact of SEO and the tips listed above on your website.
How would a specialist digital marketing agency help improve your e-commerce roadmap? If you think your website needs a good look at, then we are here to help. We offer free audits where we can find and list problems with your website and what services we can implement to help you achieve the best results possible. Get in touch with us today to get started on increasing your sales.