HOW STUART MOBILITY ARE ACHIEVING RECORD ANNUAL SALES YEAR ON YEAR

252%

increase in revenue

177%

increase in transactions

73%

increase in ecommerce conversion rate

252%

increase in revenue

177%

increase in transactions

73%

increase in ecommerce conversion rate

THE CLIENT

Stuart Mobility is an eCommerce business specialising in riser recliner chairs and seating for the elderly. They sell predominantly to individuals whether at home or a nursing home.

They also provide specialist chairs in bulk to care homes and hospitals.

THEIR GOALS

Stuart Mobility had a traditional bricks and mortar store but saw a great opportunity to provide their services online and reach out to more users who were looking for their comfy specialist chairs. They were using another agency but were not happy with the results and communication they were getting.

Justina at Stuart Mobility reached out to Olly and the Repeat team to ask for advice on Google Ads and see what we could do to help. After feeling a little distressed from her previous agency experience, she thankfully gave us an opportunity to recover her campaigns and help increase website enquiries.

WHAT WE DID

“Where can we get sales for chairs online?” Everywhere! But let’s start with Google Ads.

Firstly, we set up all relevant tracking to record all online activity which can contribute to the success of Google Ads. We found that many users were completing sales over the phone, so we tracked phone calls using the WhatConverts tracking system. Other metrics were recorded via completions, chats and of course sales!

We initially started with a very small budget of around £300 a month and built search and shopping campaigns around their online store, focusing on relevant searches and ensuring we reduced wasted spend wherever possible. 

As the campaigns grew and online sales started improving, we quickly increased budgets and expanded sales channels to reach a larger audience.

Our services expanded to include:

  • Google Search & Shopping
  • Microsoft Search Ads 
  • Google Display & YouTube Ads
  • Facebook Remarketing Ads 
  • Facebook Prospecting Ads

Bing Ads was a logical approach to ads as many of their consumers are mature users and we tend to find a good portion of elderly users using Bing. Display and Youtube allowed us to remarket to those who had visited the site and to relevant interest based audiences. With Facebook Ads, we built out many different audience groups based on their interests, such as care home workers or interest in chairs, and their interaction with the site. 

Furthermore, we successfully helped Stuart Mobility with their new website, completing ongoing SEO checks and working on ways to improve the user experience.

THE RESULTS

We successfully ran campaigns across several networks and tracked their success  to sales. As a result, we managed to scale their Google Ads spend by over 4 times original budget and their overall paid media marketing budget by 6 times.

We have consistently delivered sales growth year on year with the latest 12 months proving to be highly profitable for Stuart Mobility. 

They’re still with us after 4 years, so we must be doing something right!

Services used for Stuart Mobility

Google Ads

Facebook Ads

Microsoft Bing Ads

Google Shopping

PRETTY GIFTED

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