Google has recently released a new Google Ads extension – the Lead Form Extension. This allows users to fill in a form before even clicking on an ad. The extension is a great tool for businesses who offer a service by allowing potential clients to contact them before clicking through to the website.
The Lead Form extension works in a similar way to a call extension – it cuts out the middleman (the website) and allows users and business to interact more quickly. It will be extremely beneficial for targeting customers, who may not have a lot of time on their hands, to quickly ask a question and then move on with more pressing matters whilst waiting for a response.
It is super simple to set up, with 3 main elements:
You can also choose your own background image to personalise your lead form even more.
The lead form extension also gives users the option to add a webhook. “A webhook is an API that enables you to send lead data to your CRM system in real-time.” This will allow any users who fill in the lead form to have their details inputting to your CRM straight away.
Repeat has already set up lead for extensions for a number of our clients and we’re looking forward to seeing the results!
Want to find out if PPC Google Ads will be beneficial for your company? Contact us today!
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