Paid Search Management
Attract new customers to your website using our specialist paid search agency services, and watch your profits soar.
Multi-channel paid search services
Our team of paid search experts will develop bespoke strategies to suit your individual business goals.
With a mix of paid search services available, we are able to create multi-channel PPC campaigns that are suited to your target audience. Encompassing Google Ads, Microsoft Bings Ads and Google Shopping, there is a paid search platform to suit every business.
By creating a multi-channel paid search strategy, we are able to provide integrated campaigns that work together to achieve your goals. A multi-channel approach also allows you to target different audiences in different places.
Paid search management services
Google Ads
Google Ads allow your business, whatever the size, to appear at the top of Google through paid search, shopping and display campaigns. As the most widely used search engine in the world, Google Ads puts your business in front of the largest potential audience.
Google Shopping
Google Shopping ads allows you to put your business in front of people who are ready to buy. By optimising your digital storefront and showing the right products, Google Shopping ads can be a great way to get new consumers straight to the end of the sales funnel.
Microsoft Bing Ads
Bing Ads can often be overshadowed by the big Google, but, for the right type of business, Bing Ads can produce a great ROI. With high visibility across platforms such as Microsoft Edge and Yahoo, Bing Ads may fill in a gap that your Google Ads aren’t reaching.
PPC Audit
If you are already running PPC advertising for your business but it’s not going quite as planned, we offer a free PPC Audit to help you identify key areas of improvement. Just fill in the form below and we’ll be in touch with some ideas to get you started.
Request your free paid search audit
Our paid search audit can help you understand what areas of your campaigns are working well, and what areas need improvements in order to increase the ROI you achieve from your paid search marketing. Fill out the form below and we’ll get back to your with our ideas.
Why choose Repeat to be your paid search agency?
We understand that there is no one-size-fits-all solution to paid search, which is why we take the time to understand your individual business and goals. This means we can create bespoke, results-driven strategies that really deliver.
In order to create successful paid search campaigns it’s essential to use data analysis to inform decisions. We use conversion tracking software like WhatConverts to ensure you are always getting the most out of your campaigns.
If, at any point, figures are not what we expect to be seeing, our Account Managers take the time to deep-dive into what is and isn’t working. Our main aim is to drive the best ROI for your business, and to always keep you in the loop.
ROI focused
We continually track the ROI of your PPC campaigns to ensure you’re getting the most value from your investment.
Ongoing improvements
Our regular account checks ensure you are getting the most out of your paid search campaigns and we are proactive in optimising your best performers.
Specialist paid search team
Our Account Managers have experience running thousands of paid search campaigns across a range of industries, so they know a thing or two about running successful ads.
Did you know we also do paid social?
Our paid search management process
Client, website and industry understanding
It’s super important that we understand what you do and how your industry operates. That’s why we ask you some key questions to make sure you’re able to get the most out of your paid search ads. We also assess the competition, take the good stuff and steer clear of the bad.
Detailed target market and keyword research
Quality account structure
The foundation of a successful paid search account is a top quality account structure. This is why we plan out your campaigns, ad groups/sets, targeting and ads in advance. We’ll also take into account potential expansion in the future, as one of our main goals is to scale your search ads to greater heights.
Creation of beautiful ads
Accurate conversion tracking
Results are a big part of the pie for us at Repeat and we know they’re very important to you too. That’s why it’s essential that we set up conversion tracking to highlight which campaigns drive the enquiries and sales. Our 3rd party tracking software, Whatconverts, lets us record all phone calls and form submissions that derive from our paid ads. This means we can get a real feel for the quality of the enquiries and understand which campaigns are driving the highest quality conversions for you.
Frequent results driven optimisation
Useful reports and collaborative meetings
You’ll want to understand what’s going on and that’s why we tell you in easy to digest reports. What’s more is that we’ll go through the reports with you in a collaborative meeting, which will highlight areas that are working well to expand upon and possibly the parts that aren’t working as well to improve upon. It’s also incredibly helpful for us to get an insight into your business during these meetings. The more we understand about your business, the more value we can add.
What is paid search?
Paid search advertising, also known as pay-per-click (PPC), encapsulates a range of services including Google Ads and Bing Ads and, with the right expertise, can be one of the most effective forms of marketing.
Paid Search campaigns put your business in front of your potential customers when they search for your products or services on the world’s biggest search engines, Google and Bing. With Google Ads and Bing Ads, you only pay when a person clicks your ad, sending them straight through to your website.
The great thing about paid search ads is that you only pay when your ad is clicked, so your budget is being fully utilised for driving website traffic.
Request a free paid search audit
The best way to get going with your new paid search strategy is to conduct an audit on your current ads. We can then identify key areas for improvement.
Request your audit
MICROTECH FILTERS
Gained a 120% increase in enquiries
Microtech Filters manufactures bespoke filters for a variety of different industries. They came to us to help them get in front of the relevant decision-makers while they were searching on Google. With a combination of Google and Bing paid search ads, we were able to increase their enquires by 120%, putting them in the position to have more of those in-depth discussions that create conversions. Our paid search management also led to a 48% decrease in CPA.
We have also been able to utilise SEO strategies to put Microtech Filters in front of more of their target audiences.
Our paid search services FAQ’s
What is paid search?
PPC, shortened from pay per click, is a form of online advertising where you show ads on various platforms in order to drive high-quality traffic to your website, usually to generate sales and enquiries for your business.
Are PPC and paid search the same thing?
Well, sort of. The terms are often used interchangeably. To be more specific, paid search relates to running ads on search engines, whereas PPC can be any form of pay per click advertising. For example, running ads on social media and search engines too. You could therefore say that paid search is a sub section of PPC.
What platforms can you run paid search ads on?
There are many platforms that allow advertisers to run pay per clicks ads. In general, you can divide these platforms into two camps. The first being search engines like Google and Bing, where you can promote ads based on user searches. Then there are social media platforms, like Facebook, Instagram, LinkedIn, TikTok, etc that allow advertisers to run PPC ads using their advanced user profile targeting options.
Can you improve my current paid search accounts?
We’re confident we can! The majority of our clients come to us after being disappointed with the current results from their campaigns.
That’s why we complete audits of your existing accounts to highlight the value we can add and to be sure that working with us will be a great step forward for your business.
What ad budgets do you work with?
We work with a range of PPC ad account budgets. Our lowest spending client has a spend of £500 a month, and our highest spending client spends £50k per month. £500 is our minimum ad spend, as any less can make it difficult to justify our management fee.
Am I guaranteed a return on investment from PPC?
There are so many factors that contribute to a strong return on investment from pay per click advertising. These are factors such as the quality of product or service, competition, past customer reviews, website, and so much more. With all that in mind, it’s impossible to guarantee a particular ROI. Although we can certainly provide estimates based on research and our experiences.
Do I retain ownership of the advertising account?
Yes, of course! We’re super transparent at Repeat Digital. You’ll always have full access and ownership of your PPC accounts. That means you can see everything we do inside the account. In the unlikely event that we part ways, you will retain the account and all the associated data.
Services that complement paid search ads
PPC Audit
If you already have a Google Ads account then it might be best to start with an audit of your account.
Facebook Ads
Think you’re at the limit with scaling your Google Ads? Take a look at what Facebook can offer.
Remarketing
Google Ads is one of the many platforms that offer remarketing ads. Learn more about the benefits of retargeting.
Google Shopping
If you’re running Google Ads for an eCommerce store then shopping ads are a must. They are great for driving product sales.
CHAT TO US
Are you looking to start running paid search ads for your business? Or finding that your current ads aren’t doing so well and need some help optimising them?
Get in contact with us and we’ll give you a call back to discuss how we can help drive growth for your business with paid search ads.