Paid Search Services
As a paid search agency we can help your site advertise across high-intent search platforms and acheive maximum ROI on your campaigns through our paid search services.
What is Paid Search all about?
Imagine someone actively searching for the services you provide. Paid search is the method we use to intersect these potential clients. When they enter specific keywords into Google that align with your brand’s offerings, tailored adverts appear, often marked as “sponsored” atop the search results.
In simple terms, paid search helps direct keen customers straight to your website. When they type in keywords linked to your brand, your ad pops up. The beauty of this? You only pay when they click on your ad and visit your site.
This approach is called Pay Per Click (PPC). It’s a straightforward online marketing strategy where you only pay if someone interacts with your ad. And if your ad leads to a well-crafted and unique website, it’s likely to appear even higher on search results, often without breaking the bank. PPC in essence, is a form of online advertising where you show ads on various platforms in order to drive high-quality traffic to your website, usually to generate sales and enquiries for your business.
When it comes to trusting someone with your business, its intricacies, and especially niche tactics – you should never cut any corners. Always stick with experts and you’ll likely avoid some of the pitfalls that going solo can cause.
Multi-Channel Paid Search Services
Our team of paid search experts will develop bespoke strategies to suit your individual business goals.
With a mix of paid search services available, we are able to create multi-channel PPC campaign management that is suited to your target audience. Encompassing Google Ads, Microsoft Bings Ads, and Google Shopping, there is a paid search platform to suit every business.
By creating a multi-channel paid search strategy, we are able to provide integrated campaigns that work together to achieve your goals. As an expert paid advertising marketing agency, we know that a multi-channel approach also allows you to target different audiences in different places.
Expert Paid Search Services
Our multi-channel Paid Search services give you the opportunity to choose the channel that works best for your business. Whether it’s Google or Bing, we offer a full range of services, including remarketing and shopping – always seek the advice of an expert paid search marketing agency or consultant when it comes to managing multiple channels of advertising.
Google Ads allow your business, whatever the size, to appear at the top of Google through paid search, shopping and display campaigns. As the most widely used search engine in the world, Google Ads puts your business in front of the largest potential audience.
Google Shopping ads allows you to put your business in front of people who are ready to buy. By optimising your digital storefront and showing the right products, Google Shopping ads can be a great way to get new consumers straight to the end of the sales funnel.
Our Paid Search Management Process
Industry And Competitor Analysis
Before we set up any paid search ads we conduct an in-depth analysis on your competitors, assessing their strategies to ensure your campaigns are optimised to their best potential. We also have a period of industry research, collaborating with the client to gain an in-depth understanding of the industry you’re operating in. This helps when it comes to keyword selection.
Keyword Research And Optimisation
With 1000’s of keyword options available, assessing and building the right keyword strategy is a huge factor in the success of your paid search campaigns. Our keyword research process will involve assessing bid data as well as optimising your campaigns through negative keyword strategy.
Account Structure And Building
Having a fully optimised paid search campaign structure will contribute to the success of your ad account. This stage invovles auditing and building the best ad group structure, allowing room for progression and growth within the account.
All paid search campaign decisions are driven by data, ensuring that we’re acting according to what’s going to achieve the best ROI. We work with a range of tracking software, including call tracking to assess not only the number of leads you’re achieving, but also the quality of the lead. We can put this data from multiple sources together using our expertise as a paid advertising marketing agency, in order to give you a wider picture of the what and why of your metrics.
Our account managers use the weatlth of data they collect to inform changes made across your account. In order to provide the maximum ROI, we continue to devise new strategies to scale your paid search accounts. There are many ways we can do this, whether it be adding new keywords, negating keywords, tweaking ad copy or layering on advance targeting.
It’s important that you’re kept up to date with the changes that are being made to your account, which is why we share regular results reports. We also set up collaborative meetings to discusss these reports, ensuring you’re full on track with the progress of your search ads.
It’s also incredibly helpful for us to get an insight into your business during these meetings. The more we understand about your business, the more value we can add.
Request Your Free Bespoke Paid Search Strategy
Account Structure Audit
Your Paid Search audit will look at your account structure and provide analysis on match types and the search intents of your chosen keywords.
We’ll provide insight on your individual campaigns, assessing areas for improvement across ad copy, keywords, CPCs and more.
Taking a closer look at how your ads could be optimised for more conversions, whether it be more in-depth tracking an analysis or keyword selection.
Request Your Audit
How Does Ad Quality Impact Paid Search Ranking?
There are a number of factors that contribute to the ranking of your Paid Search ad, resulting in your ad being assigned a quality score. This score affects how much you pay per click, with higher quality scores often being awareded with a discount.
It’s important that your ad is fully optimised for all of these ranking factors in order to achieve the best possible overall ROI. The factors that contribute to quality score are click-through rate, keyword relevancy, historical ad performance and landing page relevance.
Optimising all factors of your search ad campaigns is massively important for the performance of your ads and your overall ROI. Our team of paid search have a wealth of experience optimising ads for the best performance across all factors, ensuring you are achieving the lowest CPCs. Always consult the experts when it comes to your paid advertising marketing strategy.
Why Choose Repeat as Your Paid Search Agency?
We continually track the ROI of your PPC campaigns to ensure you’re getting the most value from your investment. We use data driven approaches to make sure your business gets the maximum out of its own niche, using specific and tailored tactics. We’re tend to go above-and-beyond compared to your run-of-the-mill paid advertising marketing agency.
Our regular account checks ensure you are getting the most out of your paid search campaigns and we are proactive in optimising your best performers. We’re always in touch, whether by e-mail, message, meeting, or call!
Specialist paid search team
Our expert Account Managers have experience running thousands of paid search campaigns across a range of industries, so they know a thing or two about running successful ads. You’ll benefit from a diverse range of skills andd tactics developed in a leading paid advertising marketing agency, including industry leading tactics for your business’ niche.
Request Your Paid Search Audit
An audit allows us to analysise the current structure and quality of your paid search ad accounts. It’s the best place to start building a growth-optimised strategy.
Request Your Audit
Paid Search FAQ’s
Are PPC and paid search the same thing?
Well, sort of. The terms are often used interchangeably. To be more specific, paid search relates to running ads on search engines, whereas PPC can be any form of pay per click advertising. For example, running ads on social media and search engines too. You could therefore say that paid search is a sub section of PPC.
What platforms can you run paid search ads on?
There are many platforms that allow advertisers to run pay per clicks ads. In general, you can divide these platforms into two camps. The first being search engines like Google and Bing, where you can promote ads based on user searches. Then there are social media platforms, like Facebook, Instagram, LinkedIn, TikTok, etc that allow advertisers to run PPC ads using their advanced user profile targeting options.
Can you improve my current paid search accounts?
We’re confident we can! The majority of our clients come to us after being disappointed with the current results from their campaigns.
That’s why we complete audits of your existing accounts to highlight the value we can add and to be sure that working with us will be a great step forward for your business.
What ad budgets do you work with?
We work with a range of PPC ad account budgets. Our lowest spending client has a spend of £500 a month, and our highest spending client spends £50k per month. £500 is our minimum ad spend, as any less can make it difficult to justify our management fee.
Am I guaranteed a return on investment from PPC?
There are so many factors that contribute to a strong return on investment from pay per click advertising. These are factors such as the quality of product or service, competition, past customer reviews, website, and so much more. With all that in mind, it’s impossible to guarantee a particular ROI. Although we can certainly provide estimates based on research and our experiences.
Do I retain ownership of the advertising account?
Yes, of course! We’re super transparent at Repeat Digital. You’ll always have full access and ownership of your PPC accounts. That means you can see everything we do inside the account. In the unlikely event that we part ways, you will retain the account and all the associated data.
Talk To Us
If you’re looking to switch up your Paid Search agency or outsource your campaign management, you’ve come to the right place.
Fill out the quick form below and Rob will get in touch with you to have a chat about your business goals and how we could become your new Paid Search partner.