MICROSOFT BING ADS
What are Microsoft Bing Ads?
We specialise in managing Microsoft Advertising campaigns, formally known as Bing Ads, that drive a lucrative ROI for our clients. Bing PPC Ads may be overshadowed by, you know who, but you can still get brilliant results from advertising on the Bing search engine.
Bing Ads have high visibility across platforms such as Microsoft Edge, Yahoo and Xbox, meaning that they are a great option for the right type of business. Bing Ads are also often a cheaper alternative to Google Ads, so if you’re just starting out with Paid Search advertising and are unsure where to start, this can be a great place.
Features of Microsoft Bing Ads
Microsoft Bing Ads allow you to add images to your search campaigns, as well as the traditional text element. This makes it a great option if your business has particularly good imagery, or for ecommerce where you want to show off a product.
In 2021, 58% of consumers are using voice search to search for local businesses online. As pioneers in voice recognition software, Microsoft Bing Ads will help you take the most advantage of this, and are a great way to stay up to date with search trends.
Having a nicher consumer base means that Microsoft Bing Ads often cost a lot less than Google Ads, as you’re getting more clicks from higher converting customers. Bing Ads are, therefore, a great place to start.
Why choose Repeat for you Microsoft Bing Ads?
You pay us to get results for your business at the end of the day. That’s why we always look at the actual ROI of your Bing Ads campaigns to make sure they’re profitable.
Unlike other agencies, we continuously improve your search advertising campaigns. Our regular account checks ensure your budget is utilised as effectively as possible.
We understand that you want to be kept in the loop about the performance of your shopping campaigns. That’s why we report to you frequently on key metrics.
Increased return on ad spend by 427%
Stuart Mobility are specialists in rise and recline chairs, which they sell online. They came to Repeat in January 2018 looking to boost sales on their website and we threw Bing Ads into the mix. We also run Google Ads for Stuart Mobility but Bing Ads achieves significantly better results for them at a much lower cost.
Through a mix of ecommerce marketing strategies, we have been able to significantly decrease Stuart Mobility’s CPA by 76%, whilst bringing in more customers to their site.
Request your free Microsoft Bing Ads Audit
Our Microsoft Bing Ads audit can help you understand what areas of your campaigns are working well, and what areas need improvements in order to increase the ROI you achieve from your PPC marketing. Fill out the form below and we’ll get back to your with our ideas.
Microsoft Bing Ads FAQ’s
Why use Bing when Google is much more widely used?
Our clients often expand into Microsoft Advertising after seeing great results from their Google ad campaigns. After all, Bing is still used for 10% of searches in the UK. This, coupled with Bing’s generally lower CPC, can often lead to better results.
What ad budgets do you work with?
We work with a wide variety of Microsoft ad budgets. For example, one of our clients spends £250 per month in a 25 mile radius around Birmingham. Another client spends £1k targeting London. Often, the spend is on top of an already present Google Ads budget, but Microsoft Bing Ads can work well by themselves for the right businesses. We are happy to chat through whether this could be a good option for you!
Am I guaranteed a return on investment?
There are so many factors that contribute to a strong return on investment from Bing Ads. These are things such as the quality of your product or service, your competition, your past customer reviews, your website, and so much more. With all that in mind it would be foolish to guarantee a certain ROI.
Do I retain ownership of the account?
Yes! We aim to be super transparent at Repeat Digital. That means that you will always have full access and ownership to the Microsoft Advertising account. That means you can see everything we do inside the account. In the unlikely event that we part ways, you will retain the account and all the associated data.
CHAT TO US
Do you have a campaign in mind that you need some help with building? Or are you just looking to get started with a digital marketing strategy? Whatever your needs, we can help you grow your business.
Get in touch to have a chat with one of our team about we can help you.