Bing Ads Management | UK, Nottingham, Derby | Repeat Digital

Microsoft Bing Ads

Discover a new audience and drive more traffic to your site with Microsoft Bing Ads.

Microsoft Bing Ads specialists

Bing is often overshadowed by you know who, but Microsoft Bing Ads can be a great option for the right type of business.

Our PPC team have expert knowledge in managing Bing campaigns and have run hundreds of successful campaigns on the platform, across various industries. Bing Ads are often a great option for the B2B sector.

Bing Ads often require a different strategy to Google Ads, so we work closely with you to understand your audience and how they are searching on the platform. This helps us to create bespoke strategies that are targeted to your individual business goals.

Microsoft Bing Ads Specialists

Benefits of using Microsoft Bing Ads

Image Extensions

Image extensions

Microsoft Bing Ads allow you to add images to your search campaigns, as well as the traditional text element. This makes it a great option if your business has particularly good imagery, or for ecommerce where you want to show off a product.

Voice Search

Voice search

In 2021, 58% of consumers are using voice search to search for local businesses online. As pioneers in voice recognition software, Microsoft Bing Ads will help you take the most advantage of this, and are a great way to stay up to date with search trends.

Lower Cost

Lower cost

Having a nicher consumer base means that Microsoft Bing Ads often cost a lot less than Google Ads, as you’re getting more clicks from higher converting customers. Bing Ads are, therefore, a great place to start.

Increased Visibility

Increased visibility

Increase the number of users that see your ads by advertising on a different platform with a different user base. Microsoft Bing is often used by corporate teams using Microsoft Windows so is a great option for B2B.

Discover new audiences with Microsoft Bing Ads

Microsoft Bing Ads can be a great option for many businesses, and are often a great to run alongside any existing Google Ads campaigns.

Although Bing might often be overlooked, and you might wonder who actually uses Bing, there are huge audiences on the platform that you can take advantage of.

As Bing is connected to Xbox, Microsoft Bing Ads can be a great option for businesses looking to target a younger, digitally minded audience. 

As Microsoft Windows is the primary choice for businesses, Bing is the default browser for millions of companies across the world. This makes Microsoft Bing Ads a natural choice for the B2B sector, putting your business in front of company decision makers.

Why choose Repeat for your Microsoft Bing Ads?

Results Focused

ROI focused

Our main aim is to drive revenue for your business, which is why we always look at the actual ROI of your Bing Ads campaigns to make sure they’re profitable.

Ongoing Improvements

Ongoing improvements

We’re focused on making sure your campaigns are constantly optimised to produce the best results.

Google Shopping Communication


We understand that you want to be kept in the loop about the performance of your campaigns. That’s why we report to you frequently on key metrics.


Increased return on ad spend by 427%

Stuart Mobility are specialists in rise and recline chairs, which they sell online. They came to Repeat in January 2018 looking to boost sales on their website and we threw Bing Ads into the mix. We also run Google Ads for Stuart Mobility but Bing Ads achieves significantly better results for them at a much lower cost.

Through a mix of ecommerce marketing strategies, we have been able to significantly decrease Stuart Mobility’s CPA by 76%, whilst bringing in more customers to their site.

Stuart Mobility Ecommerce Marketing Case Study

Microsoft Bing Ads FAQ’s

Why use Bing when Google is much more widely used?

Our clients often expand into Microsoft Advertising after seeing great results from their Google ad campaigns. After all, Bing is still used for 10% of searches in the UK. This, coupled with Bing’s generally lower CPC, can often lead to better results.

What ad budgets do you work with?

We work with a wide variety of Microsoft ad budgets. For example, one of our clients spends £250 per month in a 25 mile radius around Birmingham. Another client spends £1k targeting London. Often, the spend is on top of an already present Google Ads budget, but Microsoft Bing Ads can work well by themselves for the right businesses. We are happy to chat through whether this could be a good option for you!

Am I guaranteed a return on investment?

There are so many factors that contribute to a strong return on investment from Bing Ads. These are things such as the quality of your product or service, your competition, your past customer reviews, your website, and so much more. With all that in mind it would be foolish to guarantee a certain ROI.

Do I retain ownership of the account?

Yes! We aim to be super transparent at Repeat Digital. That means that you will always have full access and ownership to the Microsoft Advertising account. That means you can see everything we do inside the account. In the unlikely event that we part ways, you will retain the account and all the associated data.

Services that complement Microsoft Bing Ads

Google Ad Services

Google Ads

Double up on your paid search campaigns by running Google and Microsoft Bing Ads together.

Paid Social

Paid Social

Catch your audiences’ attention on the biggest social media platforms with Paid Social ads.

Display Advertising

Display Advertising

Target consumers who have already visited your site with remarketing Display Ads.

Google Shopping

Google Shopping

Google Shopping allows you to put your product in front of a high-intent audience ready to buy.


Think Microsoft Bing Ads would be the perfect platform for your business?

Get in touch with us to discuss how we can create bespoke Microsoft Bing Ads campaigns that drive low-cost conversions for your business.

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