Google Shopping Management
Google Shopping management puts your ecommerce store in front of the highest intent audience, driving the best ROI for your business.
Results-driven Google Shopping management
We take a data led approach to your Google Shopping strategy, ensuring that we are constantly optimising your account to drive the best possible ROI.
Our conversion tracking methods allow us to make data informed decisions on how to manage your campaigns moving forward.
Our Account Managers take the time to really understand your business and develop bespoke strategies that are right for your product. We also dive into your customer profiles, enabling us to create campaigns that are suited to who your audience are, how and where they shop and what they’re searching for.
Benefits of Google Shopping ads
Google Shopping allows businesses to target consumers at the end of the sales funnel, when they are ready to buy.
Google requires businesses to provide their own shopping feed and queries they want to be searched for, rather than bidding on keywords. This means that strategies have to be carefully considered and optimised for best performance. That’s where we come in.
With Google Shopping ads we can drive sales by getting your product seen. Before even clicking through to your website the user can see the product, the price, and the vendor, meaning great conversion rates. The platform also allows you to input extra product information such as sizing and review stars.
This is why Google Shopping ads can be one of the most profitable ways to advertise your products, and one of the best ecommerce marketing tools for all online shopping sites, including, WooCommerce and Shopify websites.
Greater visibility
Shopping ads are displayed at the top of Google search results pages, above any organic listings giving your products the greatest possible visibility. Shopping ads are also displayed with images, capturing more attention from your audience.
Broader reach
Google’s extensive display network means that your Google Shopping ads will not only appear on search results pages but also across high traffic channels such as YouTube and Gmail.
Better ROI
Google Shopping ads generally have a better CTR and lower CPC compared to regular Google Search ads, giving you a maximum return on investment. Shopping ads also have up to a 30% higher conversion rate than text ads because of the high-intent audience.
High intent audience
Google Shopping ads appear in front of a high-intent audience at the point where they’re ready to buy, meaning a greater ROI for your campaign. With a carefully optimised shopping feed, your products can be the first shown to your audience when they’re searching for your product.
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Why choose Repeat?
ROI focused
Our focus is always on achieving the best possible ROI for your campaigns, with every optimisation aimed at improving this metric.
Shopping feed management
The performance of your shopping campaign relies heavily on having a correctly optimised feed. Our team are experts at showing your products in the best way to drive sales.
Communication
We understand that you want to be kept in the loop about the performance of your shopping campaigns. That’s why we report to you frequently on key metrics.
Request your free bespoke Google Shopping audit
Campaign structure
Having your Google Shopping campaigns properly structured will allow better future optimisation of your campaigns. Your audit will provide insight on your campaign structure will suggestions for improvements.
Keyword audit
The success of your Google Shopping campaign will be affected by the keywords that are chosen. Your free audit will include an analysis of your keyword strategy, providing suggestions on new and negative keyword optimisations.
Feed optimisation
Your audit will include an anlysis of your data feed, ensuring all elements are optimised to help you acheive the best possible ranking and CTR.
Request your audit
Google Shopping management FAQ’s
How does Google Shopping work?
Google Shopping works from a product feed that is submitted by an advertiser. The feed includes product attributes such as price, brand, product image & product description.
Do Repeat Digital use a CSS?
Yes we do! We work with Cobiro. This allows us to save you up to 20% on your Google Shopping clicks.
Do you optimise shopping feeds?
Yes, of course! One of the key methods to improve Google Shopping performance is to make sure the feed is in the best possible shape.
Chat to us
If you’re looking to switch up your PPC agency or outsource your campaign management, you’ve come to the right place.
Fill out the quick form below and Rob will get in touch with you to have a chat about your business goals and how we could become your new PPC partner.