GOOGLE SHOPPING MANAGEMENT
What is Google Shopping Management?
Google Shopping allows businesses to target consumers at the end of the sales funnel, when they are ready to buy. Google requires businesses to provide their own shopping feed and queries they want to be searched for, rather than bidding on keywords. This means that strategies have to be carefully considered and optimised for best performance. That’s where we come in.
With Google Shopping ads we can drive sales by getting your product seen. Before even clicking through to your website the user can see the product, the price, and the vendor, meaning great conversion rates. The platform also allows you to input extra product information such as sizing and review stars. This is why Google Shopping ads can be one of the most profitable ways to advertise your products, and one of the best ecommerce marketing tools for all online shopping sites, including, WooCommerce and Shopify websites.
Why choose Repeat for your Google Shopping Management?
ROI focused
When we’re dealing with products we know that we’re also dealing with margins. That’s why we always look at the actual ROI of your Google Shopping campaigns.
Shopping feed management
A great performing shopping campaign relies heavily on have a quality shopping feed to feed it. We manipulate your feed to make sure this is the case.
Communication
We understand that you want to be kept in the loop about the performance of your shopping campaigns. That’s why we report to you frequently on key metrics.
PRETTY GIFTED
Increased return on ad spend by 312%
Pretty Gifted sell amazing personalised wrapping paper online. They came to Repeat in November 2018 looking to boost sales on their website and we of course recommended Google Shopping.
So we laid out the strategy, set up the product feed to be as detailed as possible, and then built the campaigns. Through constant monitoring and optimisation we have been able to improve and scale the shopping campaign performance, increasing their return on ad spend by 312%, with a 32% decrease in CPA.
Request your free Google Shopping Audit
Our Google Shopping audits can help you understand what areas of your campaigns are working well, and what areas need improvements in order to increase the ROI you achieve from your PPC marketing. Fill out the form below and we’ll get back to your with our ideas.
Google Shopping FAQ’s
How does Google Shopping work?
Google Shopping works from a product feed that is submitted by an advertiser. The feed includes product attributes such as price, brand, product image & product description.
Do Repeat Digital use a CSS?
Yes we do! We work with Cobiro. This allows us to save you up to 20% on your Google Shopping clicks.
Do you optimise shopping feeds?
Yes, of course! One of the key methods to improve Google Shopping performance is to make sure the feed is in the best possible shape.
Services that compliment Google Shopping
Paid Search
Paid Social
Display Advertising
Microsoft Bing Ads
CHAT TO US
Do you have a campaign in mind that you need some help with building? Or are you just looking to get started with a digital marketing strategy? Whatever your needs, we can help you grow your business.
Get in touch to have a chat with one of our team about we can help you.