Google Shopping Management
Results-driven Google Shopping management
We take a data led approach to your Google Shopping strategy, ensuring that we are constantly optimising your account to drive the best possible ROI. Our conversion tracking methods allow us to make data informed decisions on how to manage your campaigns moving forward.
Our Account Managers take the time to really understand your business and develop bespoke strategies that are right for your product. We also dive into your customer profiles, enabling us to create campaigns that are suited to who your audience are, how and where they shop and what they’re searching for.
How does Google Shopping work?
Google Shopping allows businesses to target consumers at the end of the sales funnel, when they are ready to buy. Google requires businesses to provide their own shopping feed and queries they want to be searched for, rather than bidding on keywords. This means that strategies have to be carefully considered and optimised for best performance. That’s where we come in.
With Google Shopping ads we can drive sales by getting your product seen. Before even clicking through to your website the user can see the product, the price, and the vendor, meaning great conversion rates. The platform also allows you to input extra product information such as sizing and review stars. This is why Google Shopping ads can be one of the most profitable ways to advertise your products, and one of the best ecommerce marketing tools for all online shopping sites, including, WooCommerce and Shopify websites.
Why choose Repeat as your Google Shopping agency?
ROI focused
When we’re dealing with products we know that we’re also dealing with margins. That’s why we always look at the actual ROI of your Google Shopping campaigns.
Shopping feed management
The performance of your shopping campaign relies heavily on having a correctly optimised feed. Our team are experts at showing your products in the best way to drive sales.
Communication
We understand that you want to be kept in the loop about the performance of your shopping campaigns. That’s why we report to you frequently on key metrics.
Request your free Google Shopping Audit
Our Google Shopping audits can help you understand what areas of your campaigns are working well, and what areas need improvements in order to increase the ROI you achieve from your PPC marketing. Fill out the form below and we’ll get back to you with our ideas.
XPLOSIVE APE
Achieved a 201% return on ad spend
Xplosive Ape are an ecommerce brand who sell gym clothing targeted at the weightlifting community.
We created a bespoke combined strategy, incorporating Google Ads, Google Shopping and SEO, to help drive their online sales. These combination of services resulted in a 201% return on ad spend and resulted in 2021 being their biggest year of sales so far.
Read the full case study to see how we used Google Shopping to catapult their sales.
PRETTY GIFTED
Increased return on ad spend by 312%
Pretty Gifted sell amazing personalised wrapping paper online. They came to Repeat in November 2018 looking to boost sales on their website and we of course recommended Google Shopping.
So we laid out the strategy, set up the product feed to be as detailed as possible, and then built the campaigns. Through constant monitoring and optimisation we have been able to improve and scale the shopping campaign performance, increasing their return on ad spend by 312%, with a 32% decrease in CPA.
Google Shopping FAQ’s
How does Google Shopping work?
Google Shopping works from a product feed that is submitted by an advertiser. The feed includes product attributes such as price, brand, product image & product description.
Do Repeat Digital use a CSS?
Yes we do! We work with Cobiro. This allows us to save you up to 20% on your Google Shopping clicks.
Do you optimise shopping feeds?
Yes, of course! One of the key methods to improve Google Shopping performance is to make sure the feed is in the best possible shape.
Services that complement Google Shopping
Paid Search
Show your brand in multiple places accross Google by running Paid Search ads alongside your shopping campaigns.
Paid Social
Catch your audiences’ attention on the biggest social media platforms with Paid Social ads.
Display Advertising
Target consumers who have already visited your site with remarketing Display Ads.
Microsoft Bing Ads
If you’re already running Google Shopping Ads, why not target a new audience shopping on Bing.
CHAT TO US
Are you an ecommerce store looking to put your product in front of a huge audience who are ready to buy?
Get in touch with us to have a discussion about how we can help you set up a Google Shopping strategy that drives sales for your store.