Paid Social Agency
Compliment your organic social strategy with paid social ads that drive large audience to your site.
What is Paid Social All About?
Imagine your brand thriving in the dynamic world of social media. Paid social is the strategy we employ to turn this vision into a reality. It’s about leveraging paid advertising on social media platforms to amplify your brand’s presence and reach a wider, yet highly targeted audience.
In simple terms, paid social involves creating and placing adverts on social media networks like Facebook, Instagram, Twitter, and LinkedIn. When users engage with their social feeds, your adverts appear, tailored to capture their interest based on their activities and preferences. The beauty of this? It allows for precision targeting, connecting your brand with users who are most likely to be interested in what you offer.
This approach is more than just advertising; it’s about strategic engagement. Effective paid social campaigns are a blend of compelling creative content, strategic targeting, and data-driven optimisation. A well-managed campaign can significantly increase your brand’s visibility, foster engagement, and drive conversions.
Opting for expert management in paid social is crucial. It requires a nuanced understanding of different social media platforms, audience behaviours, and the latest trends in social advertising. With professional expertise, your paid social campaigns can navigate the complexities of each platform, ensuring that your adverts not only reach but also resonate with your target audience, driving meaningful engagement and business growth.
Target Your Ideal Audience With Paid Social Marketing
Paid social ads put your business in front of huge audiences active on some of the biggest social media platforms.
As a specialist paid social agency, our collaborative approach to our partnerships means we take the time to really understand your ideal consumer, which allows us to target them more effectively with paid social ads.
Our paid social management team are experts at building audience targeting that is right for your business and goals.
Our Paid Social Platforms
Successful paid social campaigns are about finding the channels that suit your individual business goals and needs. We run ads across a range of the biggest social media platforms, so you can find what drives the most growth for you.
Facebook’s advanced targeting capabilities allow you to target users in your ICP based on demographics and interests. This level of targeting gives you greater ability to personalise your ad messaging, increasing your chances of conversion.
Facebook Ads are often overlooked in the B2B space but can be one of the highest ROI social platforms for many businesses.
As of 2021, there are around 1.16 billion active Instagram accounts and offers a highly-engaged social audience.
Due to the visual nature of Instagram, this is a great place to get creative with your ad design and catch your audience’s attention.
LinkedIn is essentially Facebook for professionals and has over 740 million users. Four out of five of these users are key decision makers in their business, deciding what products and services their companies invest in. This high volume of decision makers means LinkedIn Ads is one of the best choices for B2B models.
Rapidly growing into one of the most used and downloaded social media channels, TikTok presents one of the biggest opportunities for businesses for engaging new audiences.
Our Paid Social Management Process
Industry And Competitor Strategy
It’s important that, before we run any paid social ads, we gain an in-depth understanding of your industry and your audience, building an analysis of the landscape you’re working in. This means we can build better targeting strategies within your ads and drive a higher ROI.
We also conduct a competitor analysis, assessing their strategies and ensuring your ads are a cut above the rest.
With such huge audiences to work with on social media platforms, building the right targeting strategies are essential to the success of your social campaign. We work with you to fully understand your audience and build targeting around this, driving higher conversions and better ROI.
When working with social ads it’s important to build campaigns that capture attention and stand out in the feed. This includes writing killer copy that resonates with your audience and drives action, resulting in a higher return on your ad spend.
Whether your social ad is optimised for brand awareness or lead generation, tracking the outcomes and performance of the campaigns is important for optimising future strategies. We use native ad tracking as well as third-party software to ensure we’re tracking the metrics that have an impact on final revenue.
It’s important that social ads creative and copy are constantly updated to drive the highest possible number of conversions and avoid ad fatigue. Our account managers maintain track of your account, making data driven changes.
Whilst we’ve taken the ads out of your hands, it’s important to share regular updates so you’re able to understand how your ads are performing and the impact they’re having on your revenue. Our regular reporting meetings allow us to maintain a collaborative partnership with you.
Request Your Free Bespoke Paid Social Strategy
Account Structure Audit
Your Paid Social audit will dive into all social campaigns you’re running, assessing the structure of your account and providing suggestions for optimisation.
We’ll dive into your audience data, assessing opportunities for better targeting or new audiences that might drive high ROI.
Ad Creative Audit
Ad creative and copy is a big part of your social campaign. Your audit will provide input on creative best practises, places where copy could be optimised and assess your ad frequency.
What Is Paid Social Marketing?
Paid social is an incredible advertising channel for marketers. It allows you to connect with existing or potential customers on popular social platforms, such as Facebook, Instagram, Twitter, and LinkedIn. The vast amount of targeting options that social platforms allow you to choose from really refines your ideal customer, meaning you get your brand right in front of them while they’re scrolling through their news feed.
Facebook Ads are one of the most powerful social media marketing channels. With over 2.45 billion users, your business can communicate the right message to the right audience, taking prospects to customers. Social Media and Facebook Advertising often require a very different strategy from Google Ads, with many options for audience building and creating ads, such as remarketing audiences and carousel ads. Measuring your ROI with paid social is easy thanks to our conversion tracking methods.
Why Choose Repeat as Your Paid Social Agency?
We understand that the number you care about is ROI and this is always our focus. We don’t optimise for vanity metrics, but for impact on your final revenue.
Social media is constantly changing and can be difficult to keep up with. Our team make ongoing improvements to your account based on data.
Specialist Paid Social Team
Our Account Managers are experts at paid social and are committed to staying up to date with the latest best practices and changing social media landscape.
Request Your Paid Social Audit
An audit allows us to assess the current strategies being used in your social ad accounts. It’s the best place to start building new data-driven strategies.
Paid Social FAQ’s
How do you define Paid Social success?
Before we start any work on your social campaigns we will work together to build goals that work for you and make sense for your targets.
We’re not interested in vanity metrics and are always optimising your ads to achieve the biggest impact on your final revenue numbers.
Which Paid Social channels should I choose?
The channels you run your campaigns on is entirely down to the individual business and company goals. Our team of social experts will work closely with you to assess which channels to run your ads on, choosing the platforms that are going to be the most cost effective and lead to the highest quality leads.
How can you integrate ads with organic social strategy?
Paid Social works best when it’s combined with a well-optimised organic social strategy, and we will work closely with you to establish this integration. We are able to use your top performing organic social content to drive top of funnel interest, converting them to leads further down the funnel.
Can you improve my current Paid Social accounts?
Your first audit will include an in-depth analysis of your current campaigns, optimising ones that we think can be improved and getting rid of any that are wasting budget and not having an impact on revenue.
Get In Touch
If you’re looking to switch up your Paid Social agency or outsource your campaign management, you’ve come to the right place.
Fill out the quick form below and Rob will get in touch with you to have a chat about your business goals and how we could become your new Paid Social partner.