Facebook Ads Management
Capture demand on one of the biggest social media platforms in the world with Facebook Ads designed for growth.
Revenue-driving Facebook Ads management
When it comes to social media advertising, it’s important that your ads are going to stop people scrolling. This includes having engaging copy that’s fully targeted to your audience, skills that our Facebook Ads management team have perfected.
The Facebook Ads platform has some of the most advanced targeting capabilities of any advertising platform, making it a great option for businesses who know their audience inside out. Our collaborative approach means that we will take the time to understand your audience, putting us in the best possible position to set up your targeting.
Our team of paid social specialists have worked with a huge range of businesses across different industries, providing an expert approach to Facebook Ads management that drives amazing ROI.
Benefits of Facebook Ads
Facebook, alongside it’s sister-platform Instagram, is an awesome and powerful social media advertising channel for marketers, with over 3.6 billion combined users.
Facebook ad campaigns often require a very different strategy to Google Ads. Facebook offers a vast amount of ad creation and audience targeting options, allowing you to really refine the targeting to your ideal customer and get great conversion rates.
With Facebook’s advanced targeting tools, it’s one of the best options for targeting your consumers based on interests, demographics, age, and even things like marital status. This means you get the right brand message to the right customer while they’re scrolling through their news feed or viewing Facebook or Instagram stories.
We can also use this information to create remarketing audiences, capturing the users that have previously engaged with your brand, and bringing them back for more. This is a highly effective method of advertising and is enhanced by Facebook’s incredible amount of data.
Facebook allows you to advertise to customers based on when they last viewed your website or purchased from you, with the use of its targeting pixel.
This allows you to capture a unique audience who have already shown interest in your business, and target them through Facebook.
With Facebook Ads often being cheaper per click than some paid search advertising, and its advanced options for targeting, it is a great way to target new markets.
Data is king, and Facebook is certainly not short of data on its users. This, combined with its ability to target audiences geographically, makes Facebook marketing a great, cost-effective advertising option.
By looking at who your current customers are, we can build an idea of who your future customers are likely to be and create audiences based on this.
Audience mirroring allows us to create new audiences that are similar to those already engaging with your business, meaning they are going to be more likely to convert.
Facebook Ads work particularly well when they are combined with other advertising strategies. Showing your brand to your audience across multiple platforms is more likely to get them to notice and engage.
Facebook Ads management for every stage of the buyer journey
Brand awareness ads
Brand awareness ads are often used to engage new consumers before hitting them with a hard sell. They’re great for targeting consumers at the beginning of the buyer journey.
The most important factor in a brand awareness ad is impressions.
Acquisition, or prospecting, ads are optimised to get a user to complete an action and generate leads. In most cases that will be a purchase, but it can also include an app download, form fill-in or content download, for example.
For acquisition ads, we track metrics like CTR and most importantly, ROAS.
Don’t lose out on potential customers who have visited your site but not converted or purchased. Retargeting ads allow you to track visiters to your site and target them with Facebook Ads. Just don’t forget to install your Facebook Pixel!
Similarly to acquistion ads, CTR and ROAS are the most important metrics to optimise for.
Request your free bespoke Facebook Ads audit
Account structure audit
Your Facebook Ads audit will dive into all the Facebook campaigns you’re running, assessing the structure of your ad groups and providing suggestions for optimisation.
A huge part of the success of Facebook Ads come down to having the correct audience targeting set up for your goals. Your Facebook Ads audit will assess your current targeting structure and highlight potential opportunities.
Ad creative audit
Ad creative and copy is a big part of your Facebook campaign. Your audit will provide input on creative best practises, places where copy could be optimised and assess your ad frequency.
Request your audit
Why choose Repeat?
We work closely with you to understand your business and your perfect client. This helps you get great results from your Facebook Ads.
We regularly check on your campaigns to ensure they’re optimised for your audience, so we can do more of the things that are doing well and less of the things that aren’t.
Experienced digital team
All of our team members live and breathe digital marketing. That means you’ll only ever be dealing with an experienced Facebook advertising agency consultant.
Request your Facebook Ads audit
By auditing your current Facebook Ads we can provide you with actionable suggestions to improve your account and drive more revenue from your ads.
Request your audit
Facebook Ads management FAQ’s
Do you provide Instagram Ads as part of the Facebook Ads management service?
As Facebook and Instagram all operate under Meta and are controlled from the same platform, Facebook Ads management and Instagram Ads management services are charged collectively.
Both platforms will be discussed in our initial conversations and strategies built according to your business goals and target audience.
Will Facebook Ads work for my B2B business?
Yes! Facebook Ads can definitely work for B2B companies. In fact, one of our biggest lead generation clients uses Facebook Ads as their main paid channel, and consistently sees amazing results from it.
The user base on Facebook is so large and so varied that pretty much every business will find their audience on there, so it’s definitely worth giving it a go.
How do you track the success of Facebook Ads?
We know that tracking is the most important part of successful Facebook Ads management, as it’s what informs the next move. Facebook provides great performance tracking within the platform, giving data on the most important metrics like CTR, ROAS and CPC. We also use platforms like Google Analytics and WhatConverts to give a full picture of your performance.
Will you produce the creative for my Facebook Ads?
We have chosen to keep our services very specialised and only provide ad management, so don’t produce the creative for our clients’ ads. However, we do provide suggestions and guidance based on our experience of what works best.
How much should I be spending on Facebook Ads?
Your Facebook ad spend really depends on your business and what your goals are.
Marketing budgets are typically around 5%-12% of revenue, so if Facebook Ads are your main or only paid channel, you might apply 90% of this budget to Facebook.
It’s important to have an understanding of benchmarks to ensure you’re not widly under or overpaying for your ads.
These are all things we will discuss with you at the beginning of our partnership, and we can help you build a budgeting strategy that works for you.
What kind of ad creative works best for Facebook?
At the end of the day, Facebook is a social media platform, so creative that includes real people always performs better and generates a higher CTR.
Videos often work really well as they’re a great way of showing off your brand personality, and carousels are a perfect format for ecommerce brands.
Our Facebook Ads best practices document covers all this, and more.
What is a Facebook Pixel and why do I need it?
A Facebook Pixel is a bit of code that is embedded into your website and allows the Facebook platform to track users on your site, which allows you to retarget them with Facebook Ads later down the line.
It’s best to get the Facebook Pixel installed as early as possible if you think you might want to run retargeting ads on Facebook in the future.
Chat to us
If you’re looking to switch up your Facebook Ads agency or outsource your campaign management, you’ve come to the right place.
Fill out the quick form below and Rob will get in touch with you to have a chat about your business goals and how we could become your new Facebook Ads partner.