SEO Cheat Sheet

Our SEO Cheat Sheet for Marketing Managers is a great way to familiarise yourself with basic SEO terms, as well as to learn how to make SEO website changes on your own without the use of code or any prior developer knowledge – we make it super simple or tell you where to go for more information or permissions on your site.

How to win at SEO without all of the jargon:

Hello, Marketing Managers! Navigating SEO can be a head-scratcher, right? That’s why we’ve pieced together an SEO Cheat Sheet, so you can crack the code of search rankings. Here’s a taster:

Titles & Descriptions: Learn to grab attention in the sea of search results.

URL Structure: Discover how a tidy URL can make all the difference.

Tags That Matter: From the pivotal canonicals to those decisive robots tags.

Word Wizardry: Learn the secrets to crafting content that resonates and ranks.

EEAT Principles: It’s not just what you say; it’s how you show you’re the expert.

Behind-the-Scenes Tweaks: The small changes that can lead to big leaps in searchability.

This Cheat Sheet is about giving you the know-how, without overloading you with jargon or complex steps. It’s crisp, clear, and concise.

Dive in, refine your strategy, and watch your site climb up the SEO ladder.

Ready to level up your SEO game? Check out the Cheat Sheet above and steer your SEO strategy to success.

How do I cheat SEO?

You can’t! Not unless you’re not scared of being penalised as a website in the future.

SEO takes time and knowledge, but we can help you out with the latter!

Our Cheat Sheet is just the beginning. By understanding and applying the basics, you can create a ripple effect that extends far beyond your expectations. Here’s what you’re stepping into:

The Core of SEO: From crafting magnetic meta descriptions to pinpointing the perfect keywords, every detail counts – but most importantly, your content needs to be relevant for the users you’re targeting. Spam is a no-no.

Strategic Structure: Learn how to use header tags to organize your content smartly, making it more digestible for readers and search engines alike.

Imagery that Speaks: Find out why images do more than just prettify your site. They’re potential SEO goldmines, and we’ll show you how to mine them with alternative text and file naming.

Internal Linking: It’s the secret sauce of SEO. Good internal linking can keep visitors on your site longer and help search engines understand your content hierarchy, giving you an edge in the SEO race.

Building Authority: Links from other reputable sites are like votes of confidence. We discuss how to earn these valuable endorsements and why they matter for your site’s credibility.

Remember, SEO isn’t just a one-off task; it’s an ongoing process of refinement and adaptation. It’s not just about tweaking settings or peppering in keywords; it’s about telling your story in a way that resonates with your audience and aligns with what search engines love. There’s so much more to SEO:

Crafting a Narrative: Your brand has a story, and your content should tell it. Learn to weave your narrative throughout your site in a way that search engines can interpret and appreciate.

User Experience: SEO isn’t just about pleasing algorithms; it’s about delighting humans. We touch on why a fast, user-friendly site keeps visitors coming back for more.

Analytics Insight: Understanding the data behind your site’s performance is crucial. 

Adapting to Change: The digital landscape is ever-evolving. We keep you updated with the latest in SEO, so you’re always one step ahead.

We’re here to support your journey, offering insights and tools that make a tangible difference.

Ultimately, SEO is part of a broader marketing ecosystem. It’s the thread that weaves through all your digital efforts, amplifying reach and impact. By mastering SEO, you’re not just boosting rankings; you’re building a robust online presence that supports all your marketing objectives. And we’ve got just the map to guide you through it.

Whether you’re starting out or looking to sharpen your skills, the SEO Cheat Sheet for Marketing Managers above is your gateway to a stronger understanding of SEO overall.