Your website is the hub of all your online activity and if you’re spending your hard earned money on PPC Ads to drive traffic towards it, you need to make sure it’s at the top of its game.
Here are a few tips that can be quickly implemented to improve your website by making it faster, more Google friendly and more user-friendly, (so your customers convert more!).
HTTPS Should be Enabled
Https is indicated by the green padlock in the top left corner of your URL bar and if your website is not secured it will be http. The extra “s” stands for “SSL,” Secure Sockets Layer. A Secure Sockets Layer encrypts your connection to a website, meaning hackers can’t intercept any of your data.
Having https not only makes your website visitors feel safer on your site but more likely to do business with you. It also helps you rank higher on Google as https is part of the Google ranking algorithm.
Clear Website Navigation
Site navigation is useful for 2 reasons;
- It helps users find what they’re looking for
- It helps search engines index and rank your site
It’s important to focus on the first reason and make it as easy as possible for humans to navigate your site. This usually benefits the search engines as they can then determine the relevance of your site. A good rule to follow is to make every page accessible within 3 clicks from the homepage.
Have Call To Action
After you’ve got users on your site a call to action, or CTA, is what you want them to do next.
For example, we want people to fill out a Google Adwords audit request, so we have full-width banner telling users on our site to fill their name and email to request the audit.
Make Your Site Speed Fast
Making sure your website loads fast ensures you keep customers from running away. Nobody wants to be waiting on a loading page for long!
The best way to check how fast your site is would be to perform speed tests at the following links.
If your site didn’t perform too well, then the 2 sites above give you suggestions that you can implement to improve your site speed. Just hand them over to your web developer or get in touch with us and we’ll point you in the right direction.
Your Site Needs to be Mobile Friendly
This tip may take a bit longer to resolve if your site isn’t already mobile responsive. If it’s not then you really need to consider making it become so.
Google has updated their algorithm to favour sites that are mobile friendly, meaning you’ll rank higher on the Google search rankings and receive more traffic. They did this because the majority of search traffic actually now comes from mobile devices. People are not going to want to stay on your site if it’s difficult to navigate and will then go to a competitor.
We hope these tips can help improve your website, getting more visitors to your site and then converting their business. Please get in touch if you have any questions.